:root {
  --noir: #100d0b;
  --espresso: #1c1714;
  --ivory: #f6f1e9;
  --porcelain: #fcfaf6;
  --stone: #ece4d7;
  --gold: #b8935a;
  --gold-lt: #dcc391;
  --wine: #2a1216;
  --text: #1e1915;
  --muted: rgba(30, 25, 21, .66);
  --hair: rgba(30, 25, 21, .14);
  --hair-lt: rgba(246, 241, 233, .16);
  --display: 'Abril Fatface', Didot, 'Bodoni 72', serif;
  --script: 'Allura', 'Snell Roundhand', cursive;
  --serif: 'Instrument Serif', Georgia, serif;
  --sans: 'Lora', Georgia, serif;
  --label: 'Josefin Sans', 'Futura', system-ui, sans-serif;
  --mono: var(--label);
  --radius: 4px;
  --pad: clamp(22px, 7vw, 120px);
  --soft: 0 40px 90px -45px rgba(16, 13, 11, .45);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; overflow-x: clip; }
body { margin: 0; background: var(--ivory); color: var(--text); font: 400 17px/1.75 var(--sans); -webkit-font-smoothing: antialiased; font-synthesis: none; overflow-x: clip; }
a { color: inherit; }
[id] { scroll-margin-top: 80px; }
h1, h2, h3 { font-family: var(--display); font-weight: 400; line-height: 1.08; letter-spacing: .005em; margin: 0 0 .5em; }
h1 em, h2 em, h3 em, .twist__big em, .built__close em { font: 400 1.3em/.7 var(--script); letter-spacing: 0; color: var(--gold); padding-right: .06em; }
h2 { font-size: clamp(36px, 4.4vw, 66px); max-width: 17ch; }
section { padding: clamp(84px, 11vw, 160px) var(--pad); }

/* Eyebrow: small caps label with a gold rule */
.eyebrow { display: flex; align-items: center; gap: 16px; font: 500 11px/1.4 var(--label); letter-spacing: .32em; text-transform: uppercase; color: var(--gold); margin: 0 0 30px; }
.eyebrow::before { content: ''; width: 44px; height: 1px; background: currentColor; flex: none; }
.mono { font: 500 11px/1.6 var(--label); letter-spacing: .24em; text-transform: uppercase; margin: 0; }
.sub { font-size: clamp(17px, 1.3vw, 19px); color: var(--muted); max-width: 38em; margin: 0; }

/* Nav */
.nav { position: sticky; top: 0; z-index: 30; display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: 16px var(--pad); background: rgba(16, 13, 11, .92); backdrop-filter: blur(14px); color: var(--ivory); border-bottom: 1px solid var(--hair-lt); }
.brand { display: flex; align-items: baseline; gap: 12px; font: 400 24px/1 var(--display); text-decoration: none; letter-spacing: .01em; }
.brand i { font: 400 30px/.6 var(--script); color: var(--gold-lt); }
.brand__for { font: 400 10px var(--label); letter-spacing: .28em; text-transform: uppercase; opacity: .55; white-space: nowrap; }
.nav__links { display: flex; gap: clamp(18px, 2.2vw, 34px); font: 400 11px var(--label); letter-spacing: .24em; text-transform: uppercase; }
.nav__links a { white-space: nowrap; text-decoration: none; opacity: .7; transition: opacity .2s, color .2s; }
.nav__links a:hover { opacity: 1; color: var(--gold-lt); }

/* Buttons: slim, squared, letterspaced */
.btn { white-space: nowrap; display: inline-flex; align-items: center; justify-content: center; gap: 14px; background: var(--noir); color: var(--ivory); text-decoration: none; border: 1px solid var(--noir); border-radius: 2px; cursor: pointer; font: 500 12px/1 var(--label); letter-spacing: .24em; text-transform: uppercase; padding: 20px 34px; transition: background .3s, color .3s, border-color .3s; }
.btn:hover { background: var(--gold); border-color: var(--gold); color: var(--noir); }
.btn:disabled { opacity: .4; cursor: not-allowed; }
.btn:disabled:hover { background: transparent; color: inherit; border-color: currentColor; }
.btn--small { padding: 14px 22px; font-size: 11px; }
.btn--ghost { background: transparent; color: var(--text); border-color: var(--hair); }
.btn--ghost:hover { background: transparent; border-color: var(--text); color: var(--text); }
.btn--gold { background: var(--gold); border-color: var(--gold); color: var(--noir); }
.btn--gold:hover { background: var(--ivory); border-color: var(--ivory); color: var(--noir); }
.btn--block { width: 100%; padding: 22px; }
.btn__price { font: 400 17px/1 var(--display); letter-spacing: 0; text-transform: none; padding-left: 14px; border-left: 1px solid currentColor; opacity: .9; }
.link { font: 500 12px var(--label); letter-spacing: .22em; text-transform: uppercase; text-decoration: none; padding-bottom: 6px; border-bottom: 1px solid var(--gold); transition: color .2s; }
.link:hover { color: var(--gold); }
.link--light { color: var(--ivory); }
.link--light:hover { color: var(--gold-lt); }

/* Hero */
.hero { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(48px, 7vw, 120px); align-items: center; padding-top: clamp(64px, 8vw, 120px);
  background: radial-gradient(ellipse at 85% 30%, rgba(220, 195, 145, .38), transparent 45%), radial-gradient(ellipse at 0% 100%, rgba(185, 133, 121, .14), transparent 50%), var(--ivory); }
.hero h1 { font-size: clamp(44px, 5.4vw, 86px); line-height: 1.04; }
.lede { font-size: clamp(17px, 1.35vw, 20px); color: var(--muted); max-width: 34em; margin: 0; }
.lede b { color: var(--text); font-weight: 500; }
.hero__ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 22px 36px; margin: 44px 0 40px; }
.hero__fine { margin: 0; padding-top: 24px; border-top: 1px solid var(--hair); max-width: 34em; font: 400 11px/1.9 var(--label); letter-spacing: .24em; text-transform: uppercase; color: var(--muted); }
.hero__fine span { color: var(--gold); margin: 0 10px; }

.hero__art { display: flex; flex-direction: column; align-items: center; gap: 22px; position: relative; }
/* A thin gold arch frames the phone */
.hero__art::before { content: ''; position: absolute; top: -28px; width: min(400px, 92vw); aspect-ratio: 9 / 16.4; border: 1px solid rgba(184, 147, 90, .55); border-radius: 220px 220px 4px 4px; pointer-events: none; }
.phone { position: relative; width: min(310px, 78vw); aspect-ratio: 9 / 17.5; border: 9px solid var(--noir); border-radius: 44px; background: #ececee; overflow: hidden; box-shadow: 0 60px 100px -50px rgba(16, 13, 11, .7), 0 0 0 1px rgba(184, 147, 90, .4); cursor: pointer; transition: transform .6s cubic-bezier(.2, .8, .2, 1); }
.phone:hover { transform: translateY(-6px); }
.phone__notch { position: absolute; z-index: 3; top: 8px; left: 50%; width: 86px; height: 22px; margin-left: -43px; border-radius: 999px; background: var(--noir); }
.phone__bio, .phone__site { position: absolute; inset: 0; transition: opacity .5s, transform .5s; }
.phone__site { opacity: 0; transform: translateY(20px); }
.phone.is-site .phone__bio { opacity: 0; transform: translateY(-20px); }
.phone.is-site .phone__site { opacity: 1; transform: none; }

.phone__bio { display: flex; flex-direction: column; align-items: center; padding: 56px 20px 18px; text-align: center; color: #555; font-family: system-ui, sans-serif; }
.bio__avatar { width: 64px; height: 64px; border-radius: 50%; background: #c9c9cf; margin-bottom: 10px; }
.bio__handle { margin: 0; font: 700 15px system-ui, sans-serif; color: #333; }
.bio__tag { margin: 0 0 16px; font-size: 12px; }
.bio__link { display: block; width: 100%; padding: 12px; margin-bottom: 9px; border-radius: 10px; background: #fff; border: 1px solid #d6d6db; font: 500 13px system-ui, sans-serif; color: #444; }
.bio__foot { margin: auto 0 0; font-size: 10px; color: #999; }

.phone__site { background: #fbf6ef; color: var(--text); padding-top: 34px; display: flex; flex-direction: column; }
.ps__nav { display: flex; justify-content: space-between; align-items: center; padding: 10px 16px; border-bottom: 1px solid var(--hair); font: 600 13px var(--sans); letter-spacing: .14em; }
.ps__nav i { font: italic 400 15px var(--serif); letter-spacing: 0; color: #7a3b1f; }
.ps__nav span { background: var(--noir); color: #fff; font: 500 9px var(--label); letter-spacing: .16em; text-transform: uppercase; padding: 7px 11px; border-radius: 2px; }
.ps__hero { padding: 20px 16px; background: linear-gradient(160deg, #ecd3b6, #8a4a2a 130%); }
.ps__eyebrow { margin: 0 0 6px; font: 500 9px var(--label); letter-spacing: .2em; text-transform: uppercase; }
.ps__h { margin: 0 0 12px; font: 400 32px/.95 var(--serif); }
.ps__h i { color: #fff; }
.ps__btn { display: inline-block; background: var(--noir); color: #fff; font: 500 9px var(--label); letter-spacing: .16em; text-transform: uppercase; padding: 9px 13px; border-radius: 2px; }
.ps__menu { list-style: none; margin: 0; padding: 6px 16px; }
.ps__menu li { display: flex; justify-content: space-between; padding: 9px 0; border-bottom: 1px solid var(--hair); font-size: 13px; font-weight: 400; }
.ps__menu em { font: italic 400 15px var(--serif); color: #7a3b1f; }
.ps__tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; padding: 8px 16px; }
.ps__tiles span { aspect-ratio: 1; border-radius: 4px; background: linear-gradient(160deg, #7a3b1f, #2b130a); }
.ps__tiles span:nth-child(2) { background: linear-gradient(160deg, #b98579, #5b1f2b); }
.ps__tiles span:nth-child(3) { background: linear-gradient(160deg, var(--gold-lt), #6b3a12); }
.ps__policy { margin: auto 0 0; padding: 12px 16px; background: var(--noir); color: var(--gold-lt); font: 500 9px var(--label); letter-spacing: .18em; text-transform: uppercase; }

.phone__caption { margin: 10px 0 0; max-width: 22em; text-align: center; font: italic 400 18px/1.45 var(--sans); color: var(--text); min-height: 2.9em; }
.flip, .view { display: inline-flex; border: 1px solid var(--hair); border-radius: 2px; padding: 4px; background: rgba(255, 255, 255, .6); }
.flip__btn, .view__btn { font: 500 11px/1 var(--label); letter-spacing: .2em; text-transform: uppercase; color: var(--muted); background: transparent; border: 0; border-radius: 1px; padding: 13px 20px; cursor: pointer; transition: background .3s, color .3s; }
.flip__btn:hover, .view__btn:hover { color: var(--text); }
.flip__btn.is-on, .view__btn.is-on { background: var(--noir); color: var(--ivory); }
.flip__btn[data-mode='site'].is-on { background: var(--gold); color: var(--noir); }

/* Ticker */
.ticker { overflow: hidden; background: var(--noir); color: var(--gold-lt); padding: 26px 0; border-block: 1px solid rgba(184, 147, 90, .35); }
.ticker__track { display: inline-flex; white-space: nowrap; animation: tick 70s linear infinite; }
.ticker__track span { font: 400 clamp(30px, 3vw, 42px)/1 var(--script); }
.ticker__track span:nth-child(odd) { color: var(--ivory); font: 400 clamp(20px, 2vw, 27px)/1 var(--display); letter-spacing: .02em; }
.ticker__track span::after { content: '✦'; margin: 0 34px; font-size: 11px; font-style: normal; color: var(--gold); vertical-align: middle; }
@keyframes tick { to { transform: translateX(-50%); } }

/* Spread 01: landing page vs website */
.why { background: var(--porcelain); }
.why__defs { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin: 60px 0 72px; }
.def { background: #fff; border: 1px solid var(--hair); border-radius: var(--radius); padding: clamp(28px, 3.5vw, 52px); }
.def--pro { background: var(--noir); color: var(--ivory); border-color: var(--noir); box-shadow: var(--soft); }
.def--pro .def__label { color: var(--gold-lt); }
.def--pro p { color: rgba(246, 241, 233, .78); }
.def h3 { font-size: clamp(34px, 3.2vw, 48px); }
.def p { margin: 0 0 14px; color: var(--muted); }
.def__label { font: 500 11px/1.4 var(--label); letter-spacing: .26em; text-transform: uppercase; color: var(--gold); margin: 0 0 16px; }
.def__verdict { font: italic 500 19px/1.45 var(--sans); color: var(--text) !important; padding-top: 20px; margin: 24px 0 0 !important; border-top: 1px solid var(--hair); }
.def--pro .def__verdict { color: var(--gold-lt) !important; border-color: var(--hair-lt); }

.vs { border-top: 1px solid var(--text); }
.vs__row { display: grid; grid-template-columns: .7fr 1fr 1fr; border-bottom: 1px solid var(--hair); transition: background .25s; }
.vs__row--head { font: 500 11px/1.4 var(--label); letter-spacing: .24em; text-transform: uppercase; color: var(--muted); }
.vs__row--head span:last-child { color: var(--gold); }
.vs__row > * { padding: 24px 24px 24px 0; }
.vs__row > :last-child { padding-left: 24px; }
.vs__row b { font: 400 23px/1.2 var(--display); }
.vs__row span:nth-child(2) { color: var(--muted); }
.vs__row span:last-child { background: rgba(220, 195, 145, .16); font-weight: 400; }
.vs__row--head span:last-child { background: transparent; }
.vs__row:not(.vs__row--head):hover { background: rgba(220, 195, 145, .1); }

/* Spread 02: an editorial index of six lines; hover one and the rest fall back while its pro tip lights up */
.perks { background: var(--noir); color: var(--ivory); }
.perks h2 em { color: var(--gold-lt); }
.perks .sub { color: rgba(246, 241, 233, .6); }
.tips { --fashion: 'Bodoni Moda', Didot, 'Bodoni 72', serif; display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: clamp(40px, 6vw, 110px); margin-top: 64px; align-items: start; }
.tips__list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--hair-lt); }
.tip { border-bottom: 1px solid var(--hair-lt); transition: opacity .45s; }
.tips__list:hover .tip:not(.is-on) { opacity: .28; }
.tip__head { position: relative; display: grid; grid-template-columns: 64px 1fr 24px; align-items: baseline; gap: 18px; width: 100%; padding: 26px 0; border: 0; background: none; color: inherit; cursor: pointer; text-align: left; font: inherit; }
.tip__head::after { content: ''; position: absolute; left: 0; bottom: -1px; height: 1px; width: 0; background: var(--gold); transition: width .7s cubic-bezier(.2, .8, .2, 1); }
.tip.is-on .tip__head::after { width: 100%; }
.tip__head:focus-visible { outline: 1px solid var(--gold); outline-offset: 4px; }
.tip__n { font: 500 11px/1 var(--label); letter-spacing: .3em; color: var(--gold); transition: color .3s; }
.tip__t { font: 400 clamp(28px, 3.3vw, 52px)/1.04 var(--fashion); font-variation-settings: 'opsz' 96; letter-spacing: -.012em; transition: transform .6s cubic-bezier(.2, .8, .2, 1), color .3s; }
.tip.is-on .tip__t { font-style: italic; color: var(--gold-lt); transform: translateX(14px); }
.tip__plus { position: relative; width: 14px; height: 14px; align-self: center; justify-self: end; }
.tip__plus::before, .tip__plus::after { content: ''; position: absolute; inset: 50% 0 auto; height: 1px; background: currentColor; transition: transform .4s; }
.tip__plus::after { transform: rotate(90deg); }
.tip.is-on .tip__plus { color: var(--gold); }
.tip.is-on .tip__plus::after { transform: rotate(0); }
.tip__body { display: none; }

/* The sticky reading panel that echoes the active line */
.tips__panel { position: sticky; top: 120px; padding: clamp(30px, 3.4vw, 50px); background: var(--ivory); color: var(--text); border-top: 2px solid var(--gold); box-shadow: var(--soft); min-height: 420px; overflow: hidden; }
.tips__big { position: absolute; right: -6px; top: -34px; font: italic 400 190px/1 var(--fashion); color: rgba(184, 147, 90, .16); pointer-events: none; }
.tips__copy { position: relative; }
.tips__copy p { margin: 0 0 26px; font-size: 18px; line-height: 1.7; }
.tip__tag { display: flex; align-items: center; gap: 14px; font: 500 10px/1.4 var(--label); letter-spacing: .3em; text-transform: uppercase; color: var(--gold); margin-bottom: 14px; }
.tip__tag::after { content: ''; flex: 1; height: 1px; background: currentColor; opacity: .5; }
.tips .tip__pro { padding-top: 26px; border-top: 1px solid var(--hair); font: italic 400 clamp(21px, 1.8vw, 26px)/1.45 var(--fashion); }
.tip__pro mark { color: inherit; padding: 0 .12em; background: linear-gradient(transparent 52%, rgba(220, 195, 145, .75) 52%, rgba(220, 195, 145, .75) 92%, transparent 92%) no-repeat 0 0 / 100% 100%; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.tips__panel.is-fresh .tips__copy { animation: tip-in .5s cubic-bezier(.2, .8, .2, 1); }
.tips__panel.is-fresh mark { animation: tip-mark .9s .25s cubic-bezier(.6, 0, .2, 1) both; }
@keyframes tip-in { from { opacity: 0; transform: translateY(10px); } }
@keyframes tip-mark { from { background-size: 0% 100%; } }

/* Spread 03: client journey */
.journey { background: var(--stone); }
.stepper { margin-top: 56px; }
.steps { list-style: none; padding: 0; margin: 0 0 28px; display: grid; grid-template-columns: repeat(5, 1fr); border-top: 1px solid var(--hair); }
.step { width: 100%; display: flex; flex-direction: column; align-items: flex-start; gap: 8px; padding: 20px 0 18px; border: 0; border-top: 2px solid transparent; margin-top: -1px; background: transparent; color: var(--muted); cursor: pointer; font: 400 30px/1 var(--display); text-align: left; transition: color .3s, border-color .3s; }
.step span { font: 500 10px/1.3 var(--label); font-style: normal; letter-spacing: .24em; text-transform: uppercase; }
.step:hover { color: var(--text); }
.step.is-done { color: var(--text); border-top-color: rgba(184, 147, 90, .45); }
.step.is-on { color: var(--text); border-top-color: var(--gold); }
.step.is-on span { color: var(--gold); }
.stage { background: var(--porcelain); border: 1px solid var(--hair); border-radius: var(--radius); padding: clamp(28px, 4vw, 60px); box-shadow: var(--soft); }
.stage__moment { font: 400 clamp(28px, 2.8vw, 42px)/1.12 var(--display); margin: 0 0 32px; max-width: 26em; }
.stage__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.outcome { border: 1px solid var(--hair); border-radius: var(--radius); padding: 28px; }
.outcome--bad { background: #f3f0ec; }
.outcome--good { background: var(--noir); color: var(--ivory); border-color: var(--noir); }
.outcome__label { font: 500 10px/1.4 var(--label); letter-spacing: .24em; text-transform: uppercase; margin: 0 0 14px; color: var(--muted); }
.outcome--good .outcome__label { color: var(--gold-lt); }
.outcome--bad .outcome__label::before { content: '—  '; }
.outcome--good .outcome__label::before { content: '✦  '; }
.outcome__text { margin: 0; font-size: clamp(17px, 1.4vw, 20px); line-height: 1.5; }
.stage__nav { display: flex; justify-content: space-between; gap: 12px; margin-top: 32px; }

/* Spread 04: presence score */
.score { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(40px, 6vw, 100px); align-items: start; background: radial-gradient(ellipse at 0% 0%, rgba(184, 147, 90, .18), transparent 50%), var(--wine); color: var(--ivory); }
.score__copy { position: sticky; top: 110px; }
.score .sub { color: rgba(246, 241, 233, .65); }
.meter { height: 2px; margin: 44px 0 18px; background: var(--hair-lt); }
.meter__fill { display: block; height: 100%; width: 0; background: linear-gradient(90deg, var(--gold), var(--gold-lt)); transition: width .6s cubic-bezier(.2, .8, .2, 1); }
.score__num { font: 400 clamp(72px, 8vw, 128px)/1 var(--display); margin: 0; color: var(--gold-lt); }
.score__num span { font-weight: 500; color: var(--ivory); }
.score__verdict { font: italic 400 clamp(18px, 1.5vw, 21px)/1.5 var(--sans); margin: 14px 0 34px; max-width: 24em; min-height: 3em; }
.checks { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--hair-lt); }
.check { width: 100%; display: flex; align-items: center; gap: 22px; text-align: left; padding: 22px 4px; border: 0; border-bottom: 1px solid var(--hair-lt); background: transparent; color: rgba(246, 241, 233, .78); font: 400 18px/1.45 var(--sans); cursor: pointer; transition: color .25s, padding .25s; }
.check::before { content: ''; flex: none; width: 24px; height: 24px; border: 1px solid rgba(220, 195, 145, .6); border-radius: 50%; display: grid; place-items: center; font-size: 12px; transition: background .25s; }
.check:hover { color: var(--ivory); padding-left: 10px; }
.check.is-on { color: var(--ivory); }
.check.is-on::before { content: '✓'; background: var(--gold); border-color: var(--gold); color: var(--noir); }

/* Spread 05: demo build, a mini stylist site inside a browser frame */
.demo__head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; }
.demo__grid { display: grid; grid-template-columns: 1.5fr .5fr; gap: clamp(32px, 4vw, 64px); margin-top: 56px; align-items: start; }

.frame { background: #fffaf3; color: var(--text); border: 1px solid var(--hair); border-radius: 10px; overflow: hidden; box-shadow: var(--soft); width: 100%; margin-inline: auto; transition: max-width .5s ease; max-width: 1200px; }
.frame.is-phone { max-width: 390px; border-radius: 30px; }
.menu__bar { display: flex; align-items: center; gap: 7px; padding: 14px 18px; background: var(--noir); color: rgba(246, 241, 233, .5); }
.menu__bar span { width: 9px; height: 9px; border-radius: 50%; background: rgba(246, 241, 233, .22); }
.menu__bar .mono { margin-left: 10px; font-size: 10px; }
/* The demo stylist's own brand: warm browns and Instrument Serif, so it reads as their site, not ours */
.site { container-type: inline-size; --kia: #7a3b1f; --kia-2: #e9c9a8; }
.pin { display: inline-grid; place-items: center; width: 20px; height: 20px; border-radius: 50%; background: var(--gold); color: var(--noir); font: normal 500 10px/1 var(--sans); margin-left: 8px; vertical-align: middle; letter-spacing: 0; }
.site__nav { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 16px 24px; border-bottom: 1px solid var(--hair); }
.site__logo { font: 600 15px/1 var(--sans); letter-spacing: .2em; }
.site__logo i { font: italic 400 20px var(--serif); letter-spacing: 0; color: var(--kia); }
.site__links { display: flex; gap: 20px; font: 500 10px var(--label); letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }
.site__book, .site__btn { display: inline-flex; align-items: center; background: var(--noir); color: #fff; font: 500 10px/1 var(--label); letter-spacing: .18em; text-transform: uppercase; padding: 12px 16px; border-radius: 2px; white-space: nowrap; }
.site__hero { display: grid; grid-template-columns: 1.1fr .9fr; gap: 28px; align-items: center; padding: 36px 24px; background: radial-gradient(circle at 100% 0%, rgba(201, 162, 74, .25), transparent 50%); }
.site__eyebrow { font: 500 10px var(--label); letter-spacing: .22em; text-transform: uppercase; color: var(--kia); margin: 0 0 12px; }
.site__h { font: 400 clamp(36px, 4.8vw, 64px)/.95 var(--serif); margin: 0 0 14px; }
.site__h i { color: var(--kia); }
.site__sub { margin: 0 0 20px; font-size: 15px; color: var(--muted); max-width: 26em; }
.site__ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 16px; }
.site__ghost { font: 500 11px var(--label); letter-spacing: .12em; text-transform: uppercase; text-decoration: underline; text-underline-offset: 5px; }
.site__portrait { position: relative; aspect-ratio: 4 / 5; border-radius: 200px 200px 6px 6px; overflow: hidden; background: linear-gradient(160deg, var(--kia-2), var(--kia) 70%, #3b1a0c); display: flex; align-items: flex-end; justify-content: center; padding: 18px; }
.site__portrait::before { content: ''; position: absolute; inset: -10%; background: repeating-radial-gradient(ellipse at 110% -10%, transparent 0 16px, rgba(255, 255, 255, .16) 17px 18px); }
.site__portrait span { position: relative; font: 500 10px var(--label); letter-spacing: .2em; text-transform: uppercase; color: #fff; border: 1px solid rgba(255, 255, 255, .5); border-radius: 999px; padding: 7px 12px; }
.site__body { display: grid; grid-template-columns: 1.3fr .7fr; gap: 16px; padding: 0 24px 24px; }
.site__menu, .site__prep { background: #fff; border-radius: 6px; padding: 18px 20px; border: 1px solid rgba(30, 25, 21, .08); }
.site__label { display: flex; align-items: center; font: 400 22px/1 var(--serif); margin: 0 0 8px; }
.site__menu ul { list-style: none; margin: 0; padding: 0; }
.site__menu li { display: grid; grid-template-columns: 1fr auto; gap: 0 12px; padding: 10px 0; border-top: 1px solid rgba(30, 25, 21, .08); }
.site__menu b { font: 500 14px var(--sans); }
.site__menu span { grid-column: 1; font-size: 12px; color: var(--muted); }
.site__menu em { grid-column: 2; grid-row: 1 / 3; align-self: center; font: italic 400 18px var(--serif); color: var(--kia); }
.site__prep ol { margin: 0; padding-left: 18px; font-size: 14px; }
.site__prep li { padding: 7px 0; }
.site__prep li::marker { font: 500 11px var(--sans); color: var(--kia); }
.site__gallery { padding: 0 24px 24px; }
.site__tiles { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.site__tiles span { aspect-ratio: 1; border-radius: 6px; display: flex; align-items: flex-end; padding: 10px; font: 500 9px var(--label); letter-spacing: .18em; text-transform: uppercase; color: #fff;
  background: repeating-linear-gradient(115deg, transparent 0 9px, rgba(255, 255, 255, .1) 10px 11px), linear-gradient(160deg, var(--kia), #2b130a); }
.site__tiles span:nth-child(2) { background-image: repeating-radial-gradient(circle at 0 0, transparent 0 12px, rgba(255, 255, 255, .12) 13px 14px), linear-gradient(160deg, #611d2b, #1e0a10); }
.site__tiles span:nth-child(3) { background-image: repeating-linear-gradient(90deg, transparent 0 7px, rgba(255, 255, 255, .12) 8px 10px), linear-gradient(160deg, #5a4630, #1d150c); }
.site__tiles span:nth-child(4) { background-image: repeating-linear-gradient(60deg, transparent 0 9px, rgba(255, 255, 255, .14) 10px 11px), linear-gradient(160deg, #c9a24a, #6b3a12); }
.site__bar { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 14px 24px; background: var(--noir); color: #fff; font: italic 400 18px var(--serif); }
.site__bar .site__btn { background: #fff; color: var(--noir); }

@container (max-width: 560px) {
  .site__links { display: none; }
  .site__hero, .site__body { grid-template-columns: 1fr; }
  .site__portrait { aspect-ratio: 16 / 10; border-radius: 120px 120px 6px 6px; order: -1; }
  .site__tiles { grid-template-columns: repeat(2, 1fr); }
  .site__h { font-size: 42px; }
}

.notes { list-style: none; counter-reset: n; padding: 0; margin: 0; }
.notes li { counter-increment: n; position: relative; padding: 22px 0 22px 50px; border-top: 1px solid var(--hair); }
.notes li::before { content: counter(n); position: absolute; left: 0; top: 22px; display: grid; place-items: center; width: 30px; height: 30px; border-radius: 50%; border: 1px solid var(--gold); color: var(--gold); font: 400 14px/1 var(--display); }
.notes b { display: block; font: 400 24px/1.1 var(--display); margin-bottom: 6px; }
.notes p { margin: 0; font-size: 15px; color: var(--muted); }

/* Spread 06: case file */
.case { background: var(--noir); color: var(--ivory); }
.case h2 { font-size: clamp(54px, 7vw, 116px); margin-bottom: .15em; }
.case__head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; }
.case__quote { font: 400 clamp(34px, 3.4vw, 50px)/1.1 var(--script); color: var(--gold-lt); margin: 0; }
.case__quote .mono { font-style: normal; color: rgba(246, 241, 233, .55); font-size: 10px; }
.case__grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(32px, 5vw, 80px); margin-top: 64px; align-items: start; }

.menu { background: var(--espresso); color: var(--ivory); border: 1px solid var(--hair-lt); border-radius: 10px; overflow: hidden; box-shadow: 0 50px 100px -50px rgba(0, 0, 0, .9); }
.menu__hero { padding: 40px 32px 34px; background: radial-gradient(circle at 90% 0%, rgba(185, 133, 121, .4), transparent 55%), linear-gradient(140deg, #4a1a24, #1f0d11); }
.menu__hero h3 { font-size: clamp(32px, 3.2vw, 46px); }
.menu__hero h3 i { font: 400 1.3em/.7 var(--script); color: var(--gold-lt); }
.menu__cta { display: inline-block; font: 500 10px var(--label); letter-spacing: .22em; text-transform: uppercase; border: 1px solid rgba(246, 241, 233, .4); padding: 12px 18px; border-radius: 2px; }
.menu__rows { list-style: none; margin: 0; padding: 8px 32px 20px; }
.menu__rows li { display: grid; grid-template-columns: 1fr auto; gap: 4px 16px; padding: 20px 0; border-bottom: 1px solid var(--hair-lt); }
.menu__rows li:last-child { border-bottom: 0; }
.menu__rows b { font: 400 24px/1.1 var(--display); }
.menu__rows p { grid-column: 1 / -1; margin: 0; font-size: 14px; color: rgba(246, 241, 233, .62); }
.pill { align-self: center; font: 500 9px var(--label); letter-spacing: .2em; text-transform: uppercase; border: 1px solid rgba(246, 241, 233, .3); border-radius: 999px; padding: 6px 12px; color: rgba(246, 241, 233, .75); }
.pill--hot { border-color: var(--gold); color: var(--gold-lt); }

.built .def__label { color: var(--gold-lt); }
.built ol { list-style: none; counter-reset: b; padding: 0; margin: 6px 0 0; }
.built li { counter-increment: b; position: relative; padding: 16px 0 16px 50px; border-top: 1px solid var(--hair-lt); color: rgba(246, 241, 233, .82); }
.built li::before { content: counter(b, decimal-leading-zero); position: absolute; left: 0; top: 17px; font: 400 17px var(--display); color: var(--gold); }
.built__close { font: 400 clamp(24px, 2.2vw, 32px)/1.25 var(--display); margin: 24px 0 0; padding-top: 24px; border-top: 1px solid var(--gold); }
.built__close em { color: var(--gold-lt); }

/* Spread 07: the offer */
.full { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(40px, 6vw, 110px); align-items: start; background: var(--stone); }
.full__offer { position: sticky; top: 110px; }
.full__price { font: 400 clamp(120px, 15vw, 230px)/.85 var(--display); letter-spacing: -.03em; margin: 0 0 18px; color: var(--text); }
.full__terms { font: 500 11px var(--label); letter-spacing: .28em; text-transform: uppercase; margin: 0; color: var(--gold); }
.full__ctas { display: flex; flex-direction: column; align-items: flex-start; gap: 26px; margin-top: 40px; }
.full .btn--gold { background: var(--noir); border-color: var(--noir); color: var(--ivory); }
.full .btn--gold:hover { background: var(--gold); border-color: var(--gold); color: var(--noir); }
.feat { list-style: none; counter-reset: f; padding: 0; margin: 0; border-top: 1px solid var(--text); }
.feat li { counter-increment: f; position: relative; padding: 32px 0 32px 84px; border-bottom: 1px solid var(--hair); }
.feat li::before { content: counter(f, decimal-leading-zero); position: absolute; left: 0; top: 26px; font: 400 56px/1 var(--script); color: var(--gold); }
.feat b { display: block; font: 400 clamp(26px, 2.3vw, 34px)/1.1 var(--display); margin-bottom: 8px; }
.feat p { margin: 0; color: var(--muted); max-width: 34em; }

/* Spread 08: objections */
.faq { background: var(--porcelain); }
.faq__list { margin-top: 56px; max-width: 960px; border-top: 1px solid var(--text); }
.faq details { border-bottom: 1px solid var(--hair); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: 28px 0; font: 400 clamp(24px, 2.2vw, 32px)/1.2 var(--display); transition: color .2s; }
.faq summary:hover { color: var(--gold); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; flex: none; display: grid; place-items: center; width: 40px; height: 40px; border-radius: 50%; border: 1px solid var(--gold); color: var(--gold); font: 400 22px/1 var(--sans); transition: transform .3s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { margin: 0; padding: 0 64px 30px 0; font-size: 17px; color: var(--muted); max-width: 46em; }

/* Checkout */
.build { display: grid; grid-template-columns: 1fr 1.05fr; gap: clamp(36px, 6vw, 100px); align-items: start; background: radial-gradient(ellipse at 0% 0%, rgba(184, 147, 90, .16), transparent 50%), var(--noir); color: var(--ivory); }
.build h2 { font-size: clamp(44px, 5vw, 78px); }
.build h2 em { color: var(--gold-lt); }
.build__copy > p:not(.eyebrow) { max-width: 32em; font-size: 18px; color: rgba(246, 241, 233, .7); }
.ticks { list-style: none; padding: 0; margin: 36px 0 0; border-top: 1px solid var(--hair-lt); }
.ticks li { padding: 15px 0 15px 34px; position: relative; border-bottom: 1px solid var(--hair-lt); color: rgba(246, 241, 233, .85); }
.ticks li::before { content: '✦'; position: absolute; left: 2px; top: 17px; font-size: 11px; color: var(--gold); }

.form { background: var(--porcelain); color: var(--text); border-radius: var(--radius); padding: clamp(28px, 4vw, 56px); box-shadow: 0 50px 100px -40px rgba(0, 0, 0, .8); position: sticky; top: 100px; border-top: 2px solid var(--gold); }
.form label { display: block; font: 500 11px var(--label); letter-spacing: .2em; text-transform: uppercase; margin-bottom: 20px; }
.opt { font: 400 10px var(--sans); letter-spacing: .16em; color: var(--muted); margin-left: 6px; }
.form input, .form select { display: block; width: 100%; margin-top: 8px; font: 400 17px var(--sans); letter-spacing: 0; text-transform: none; color: var(--text); background: transparent; border: 0; border-bottom: 1px solid rgba(30, 25, 21, .3); border-radius: 0; padding: 12px 0; transition: border-color .2s; appearance: none; }
.form select { background-image: linear-gradient(45deg, transparent 50%, var(--text) 50%), linear-gradient(135deg, var(--text) 50%, transparent 50%); background-position: calc(100% - 10px) 55%, calc(100% - 4px) 55%; background-size: 6px 6px; background-repeat: no-repeat; padding-right: 30px; }
.form input:focus, .form select:focus { outline: none; border-bottom-color: var(--gold); }
.form .is-invalid { border-bottom-color: #a3283a; background-color: rgba(163, 40, 58, .05); }
.row { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.form__error { color: #a3283a; font-weight: 500; font-size: 14px; margin: 0 0 12px; }
.form__step { color: var(--muted); margin: 12px 0 16px; text-align: center; font-size: 10px; }
.form .btn:hover { background: var(--gold); border-color: var(--gold); }

/* Final spread */
.twist { text-align: center; background: var(--ivory); }
.twist .eyebrow { justify-content: center; }
.twist .eyebrow::after { content: ''; width: 44px; height: 1px; background: currentColor; }
.twist h2 { font: 400 clamp(36px, 3.6vw, 54px)/1.1 var(--script); color: var(--gold); margin: 0 auto .5em; max-width: none; }
.twist__big { font: 400 clamp(48px, 7vw, 112px)/1 var(--display); margin: 0 auto 56px; max-width: 13ch; }
.twist__body { max-width: 32em; margin: 0 auto 44px; font-size: 18px; color: var(--muted); }
.twist .btn--gold { background: var(--noir); border-color: var(--noir); color: var(--ivory); }
.twist .btn--gold:hover { background: var(--gold); border-color: var(--gold); color: var(--noir); }
.twist__alt { margin-top: 32px; font-size: 15px; color: var(--muted); }
.twist__alt a { color: var(--text); text-underline-offset: 5px; text-decoration-color: var(--gold); }

.foot { background: var(--noir); color: rgba(246, 241, 233, .6); padding: 36px var(--pad); font-size: 14px; display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px; border-top: 1px solid rgba(184, 147, 90, .35); }
.foot p { margin: 0; }
.foot b { color: var(--ivory); font: 400 18px var(--display); }
.foot .mono { font-size: 10px; }
.foot a { text-decoration: none; }
.foot a:hover { color: var(--gold-lt); }

@media (max-width: 1240px) { .brand__for { display: none; } }
@media (max-width: 1080px) {
  .demo__grid { grid-template-columns: 1fr; }
  .notes { display: grid; grid-template-columns: 1fr 1fr; column-gap: 32px; }
  .nav__links { display: none; }
}
@media (max-width: 900px) {
  .hero, .why__defs, .case__grid, .full, .build, .score, .stage__grid { grid-template-columns: 1fr; }
  .full__offer, .form, .score__copy { position: static; }
  .hero__art { margin-top: 30px; }
  /* The comparison table becomes one block per row, with column labels inline */
  .vs__row { grid-template-columns: 1fr; }
  .vs__row--head { display: none; }
  .vs__row > *, .vs__row > :last-child { padding: 14px 16px; }
  .vs__row b { padding-top: 26px; padding-left: 0; }
  .vs__row span::before { content: attr(data-label); display: block; font: 500 10px/1.4 var(--label); letter-spacing: .22em; text-transform: uppercase; color: var(--gold); margin-bottom: 4px; }
  .step { align-items: center; font-size: 26px; }
  .step span { display: none; }
  .faq details p { padding-right: 0; }
  .tips { grid-template-columns: 1fr; }
  .tips__panel { display: none; }
  .tips__list:hover .tip:not(.is-on) { opacity: 1; }
  .tip.is-on .tip__body { display: block; padding: 0 0 30px; animation: tip-in .5s cubic-bezier(.2, .8, .2, 1); }
  .tip__body p { margin: 0 0 18px; color: rgba(246, 241, 233, .78); }
  .tip__body .tip__pro { color: var(--ivory); border-top-color: var(--hair-lt); }
  .tip__body mark { background-image: linear-gradient(transparent 55%, rgba(184, 147, 90, .55) 55%, rgba(184, 147, 90, .55) 92%, transparent 92%); }
  .tip.is-on .tip__t { transform: none; }
}
@media (max-width: 560px) {
  .row, .notes { grid-template-columns: 1fr; }
  .row { gap: 0; }
  .tip__head { grid-template-columns: 36px 1fr 16px; gap: 12px; }
  .feat li { padding-left: 60px; }
  .feat li::before { font-size: 32px; }
  .brand { font-size: 20px; }
  .brand__for { display: none; }
  .nav .btn { padding: 12px 14px; font-size: 10px; letter-spacing: .18em; }
  .flip__btn { padding: 12px 12px; font-size: 10px; letter-spacing: .14em; }
  .hero__fine span { margin: 0 6px; }
  .btn { padding: 18px 26px; }
}
@media (prefers-reduced-motion: reduce) {
  .ticker__track { animation: none; }
  .phone, .phone__bio, .phone__site, .tip__t, .frame, .meter__fill { transition: none; }
  .tips__panel.is-fresh .tips__copy, .tips__panel.is-fresh mark, .tip.is-on .tip__body { animation: none; }
  html { scroll-behavior: auto; }
}